Rooted in place
Rising together
Banff & Lake Louise Hospitality Association (BLLHA)
The Banff & Lake Louise Hospitality Association is a respected, consensus-building membership organization that advocates for the well-being of the accommodation, food & beverage, and tourism sectors within Banff National Park.
Since 1974, BLLHA has been helping the tourism industry work toward common political and economic interests that will benefit the communities of Banff and Lake Louise as a whole.
Membership
Representing more than 115 hotels, restaurants, attractions, and ski resorts, employing over 5,000 people, the Banff & Lake Louise Hospitality Association (BLLHA) is the voice of Banff’s tourism economy.
We champion a balanced, sustainable future for residents, visitors, and businesses, ensuring Canada’s first National Park remains a thriving community within a protected landscape.
What we do
Advocacy & Research
Workforce Support
Professional Development
Destination Sustainability
Strengthening Tourism & Community
BLLHA membership actively supports Lead Tourism for Good, an ambitious vision and guiding document that inspires action, progress, and hope. It aims to bring the community of Banff and Lake Louise together and show that tourism can be a force for good towards a sustainable future.
Visitor Experience
We champion innovative, authentic experiences that invite everyone to connect with this place, supporting local businesses and fuelling a vibrant, sustainable economy.
Nature Positive & Climate Action
Together, we aim to ensure tourism is a force for good — protecting our natural capital, minimizing our collective footprint, and creating opportunities to have a positive impact.
Community Wellbeing
In Banff and Lake Louise, we’re committed to building a vibrant, inclusive, and accessible community that supports meaningful careers and a high quality of life.
Indigenous Connections
Our objective is to champion Indigenous tourism as reconciliation in action. To support and elevate for a more enriching visitor experience, building cultural awareness, connection, and a thriving Indigenous tourism economy.
Smart Tourism
We aim to invest in an open-source data-sharing network that empowers smarter decisions, accelerates climate action, fosters community and economic vitality, and shapes the tourism experiences of the future.