Effective Date: January 2026

Banff Lake Louise Hospitality Association (BLLHA) values your privacy and BLLHA desires to ensure your experience with BLLHA (collectively “BLLHA”, “we,” “our” or “us”) and all our websites and all our related subdomains (the “Sites”) and all our products, mobile applications, software, blogs, forums, channels and sharing and quizzing services (collectively with the Sites, the “Services”) are as satisfying and safe as possible. In that regard, we have established for the Sites and/or Services the following privacy policy to explain and describe what personal information BLLHA collects on our Sites and/or Services, how BLLHA uses it and your options regarding your Personal Information.

Your continued use of our Sites and/or Services or any other content, products or other services covered by this Policy constitutes your acceptance and agreement to this Policy and any updates.

CONTACTING US

You can submit privacy requests by mail at: BLLHA, Box 5817, Banff, AB Canada, T1L 1G7 or emailing info@bllha.ca

INFORMATION WE COLLECT

This Policy relates to our collection, use, and sharing of “Personal Information.” “Personal Information,” as used in this Policy, means information about an identifiable individual, such as first and last name, mailing address, email address, membership & billing information, IP addresses (when it can identify an individual), demographics, passwords or other online contact information, or telephone number. We collect Personal Information, as well as information that does not constitute Personal Information (“non-personal information”) on BLLHA Sites and/or Services.

We collect Personal Information in two ways. First, we collect information you provide to us in optional, voluntary membership submissions, such as in registration forms, user profiles, and surveys. Second, some Personal Information may be collected automatically. This is described below in “Passive Data Collection.”

We may also obtain information, including Personal Information, from third-party sources, to the extent permitted by law. If we directly combine information from third parties with Personal Information that we have collected, we will treat the combined information as Personal Information and handle it in accordance with this Policy. In addition, please note that we may solicit third parties to collect Personal Information on our behalf and in such cases we instruct those third parties to comply with this Policy and all applicable data protection laws.

You are under no obligation to provide, and can decline to provide, any requested information at any time. However, if you decline to provide personal information that is reasonably necessary to participate in certain activities, you may not be able to participate in those activities on certain Sites and/or Services.

We may receive passively-collected information through a variety of methods including but not limited to:

COOKIES

We may use a variety of methods, including “cookies” to collect information.

WHAT IS A COOKIE?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: www.allaboutcookies.org.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

A list of all the cookies used on our Sites and/or Services by category is set out below.

PERFORMANCE COOKIES

BLLHA collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and BLLHA uses this information only internally. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.

FUNCTIONALITY AND NECESSARY COOKIES

BLLHA does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser’s privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).

HOW WE USE INFORMATION

Generally, we use Personal Information to establish and enhance our relationship with our users through four main categories: (1) Communication; (2) Optimization; and (3) Sharing Features. Below, we provide some specific examples of how we use the Personal Information and other information we collect. BLLHA does NOT sell the personal information of our users or customers.

• COMMUNICATION AND RESPONDING TO REQUESTS

We may use your Personal Information to provide you with customer support, process transactions, respond to users’ requests, send newsletters and updates, seek your opinions and feedback, and connect users to BLLHA Sites and/or Services, and to products and services of our partners. You may always opt-out of marketing communications by clicking the unsubscribe link in the communication.

• OPTIMIZATION

We may use Personal Information, along with behavioral metrics and other non-personal information to operate, provide, improve, and maintain our Sites and Services, to develop new products and services, to prevent abuse and fraud and other content for you, and for other administrative and internal business purposes. When required by law, we will use aggregated or anonymized information for these purposes.

• SHARING FEATURES

We may use your Personal Information to provide you with various ways to connect and share content with third parties. For example, we may provide you with the opportunity to email a link to certain content to another person. To use this feature, we may require you to provide certain Personal Information including your email address and the email address of each person to whom you send the link.

We also may allow you to share links to content with users of various third-party services (e.g., social networking, search and sharing services). When sharing links using one of these third-party services, if you are not already logged in to the third-party service, you will need to supply login credentials for it. If you are not a registered user of the third-party service, you will need to sign up for it. You are supplying the registration information or login credentials for the third-party service directly to that third-party, and not to us. By using any of these third-party services to share links to content, you permit us to access, use and disclose any information relating to your account on each such third-party service (such as your user name and profile information) that is available to us through the third party service, including through its application programming interface (API) pursuant to this Policy.

WHEN WE DISCLOSE PERSONAL INFORMATION

We do not share Personal Information with third parties except in the limited circumstances described in this Policy.

• SERVICE PROVIDERS

We may provide Personal Information to third parties for their use in performing internal business functions (e.g., payment processing, customer service, maintenance, security, data analysis, email transmission, or data hosting) on our behalf. Additionally, some third-party service providers may collect information, including Personal Information, on our behalf. We require such third parties to only collect and use Personal Information to maintain the confidentiality, security, and integrity of such Personal Information, and to only use Personal Information for the purposes of providing us with our requested services.

• PARTNERS

When you visit or use a part of any website  that is co-branded or that is a part of a joint partnership involving BLLHA and one or more third parties (each a “Co-Branded Party”), you are providing and consenting to provide and are transmitting your Personal Information and other information provided to, or collected, or obtained by BLLHA and any Co-Branded Parties involved, to BLLHA and each of the Co-Branded Parties without any other notice or further consent. Please note that we do not control any Co-Branded Parties’ use or treatment of information you provide to them and you should consult each of their privacy policies or any separate Co-Branded privacy policy posted on or linked from the Co-Branded site to determine your rights with respect to their use and treatment of your information. You will need to communicate with us and each Co-Branded Party directly, as applicable, if you decide you no longer wish to receive communications or if you wish to change any information you have supplied.

• LEGAL REQUIREMENTS

We may disclose Personal Information when required by law, for instance when doing so is required by a subpoena, warrant, or other judicial or administrative order. Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to prevent violation of our Terms of Use or End User License Agreements, or our other agreements; take precautions against liability; protect our rights, property, or safety, or those of a partner, any individual or the general public; maintain and protect the security and integrity of our Sites and/or Services or infrastructure; protect ourselves and our Sites and/or Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third party claims or allegations; or assist government regulatory agencies.

• INTERACTIVE FEATURES

If you use a forum, blog, channel, bulletin board, chat room, user commenting features, or other interactive sharing or social features that may be offered through any of our Sites and/or Services, you should be aware that any Personal Information you submit, display, or publish there is considered publicly available and can be read, collected, used, and disclosed by other users of those features, by us, and other third parties without restriction, except to the extent limited access features are available, if any. To request removal of your personal information from our blog, sharing service or community forum, for example, contact us at the information provided in this Policy. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

CHILDREN UNDER 13

We do not knowingly seek or collect Personal Information from users under the age of 13. Children under 13 years old are not allowed to create an account without a parent’s or guardian’s express consent. We recommend that minors over the age of 13 ask their parents for permission before sending any information about themselves to anyone over the Internet.

Users under 13 years of age who are not students as described above, your continued use of the Site and/or Service will be considered by BLLHA as confirmation that your parent or guardian has expressly consented to the handling of your personal information as described in this Policy as further indicated in the opening paragraph of this Policy.

YOUR CHOICES

• SUBMITTING PERSONAL INFORMATION

If you do not want to submit Personal Information that is necessary to provide or use our Sites and/or Services or to fulfill your request, you will not be able to access and/or participate in certain BLLHA Sites and/or Services. For example, you will not be able to register for an account with us or participate in a survey, or access and/or use certain BLLHA product features or online services. In addition, your refusal to submit Personal Information may limit our ability to respond to your customer support inquiry in a timely fashion.

• EDITING PERSONAL INFORMATION

You may, at any time, update, correct, or delete certain Personal Information that you have provided to us by updating your preferences on the Account Settings page, by requesting changes or deletion through our privacy request form, or by contacting us at the mailing or email address provided set forth in this Policy.

• COMMUNICATION CHOICES

If you no longer want to receive communications, including membership updates and email newsletters, simply click the unsubscribe link in the communication or contact us through our privacy request form.

There may be instances where we may elect to notify you about administrative notices regarding your account with us, such as to inform you about changes to our terms, conditions, and policies, that your account may be expiring, or to provide you with other relevant administrative information about your account. Because this information is important to your interaction with us, you may not opt out of receiving these types of communication.

• ACCOUNT DELETION

If you submit Personal Information, you may delete your account with us at any time through our privacy request form. If you delete your account, your Personal Information and all other account related information including, but not limited to, user profile data, purchasing history, sharing data and any other data, credits, or content specifically associated with your account are also permanently deleted. Deletion of your data may take up to 30 days from accessible systems and up to 90 days from backup systems. If you choose to have an account with us in the future, you will have to sign up for a new account as none of the information you previously provided or saved within your account will have been saved.

SECURITY

We take reasonable measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personal Information that we collect. Our efforts include procedures designed to avoid unauthorized access, alteration, misuse or disclosure of Personal Information.

DATA RETENTION

We retain Personal Information for no longer than is commercially useful to carry out our membership purposes or as necessary to comply with our legal obligations.

ACCESS TO AND CORRECTION OF PERSONAL INFORMATION

You may be entitled to access your personal information and request the rectification information that is inaccurate, incomplete or no longer up to date, subject to limited exceptions set out in applicable laws. Most of your Personal Information may be accessed and corrected by simply logging into your account and accessing your profile.

You can also make a request through our privacy request form or send us a written request at the address set forth in this Policy.

CHANGES AND UPDATES TO THIS POLICY

We may update this Policy from time to time. If we do, we will update the “effective date” at the top of the Policy. If we make significant changes to how we use Personal Information, we will attempt to notify you of the change if required by law.

We encourage you to review this Policy periodically to stay informed about our collection, use and disclosure of Personal Information.

CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION

BLLHA is based in Canada. Some of our service providers may access, process or store your Personal Information outside of the country where we are located and where you reside, including in Canada and the United States. As a result, when your personal information is used or stored in a jurisdiction other than where you are residing, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

CONTACT US

Please feel free to direct any questions or concerns regarding this Policy or BLLHA treatment of Personal Information by contacting us at info@BLLHA.ca or by writing to us at BLLHA, Box 5817 Banff, Alberta, Canada T1L 1G7.